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the CEO. As a result, their Web site traffic increased by 45 percent, and traffic on their corporate blog went up by 80 percent. Gartner predicts that by 2014, more than 70 percent of companies will have at least one gamified application.
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    â€¢ We will work with our friends. Millennials want work to feel more like home, and we’re more likely than workers of previous generations to choose a job just to be with our friends. This is why so many of us start businesses and choose our friends as business partners. We see the lines between personal and professional blended and feel that it’s easier to bring our social life with us to work that way.
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    â€¢ We will build a collaborative organization. Millennials are big on collaboration. And if we’re going to have a more collaborative workplace, the actual physical structure of the workplace has to be redesigned (individual cubicles, for example, are quite isolating). So instead of traditional office space, we will have social spaces customized to our own needs. Two examples of this are Unilever’s Hamburg office and Microsoft’s office in Amsterdam, where employees don’t have permanent desks and are encouraged to move around and find the place they can be most productive. 6 In the workplace of the not too distant future, you’ll see offices designed without cubicles, more extensive use of open spaces and round tables, virtual offices, and more companies using coworking spaces instead of enormous corporate buildings with thousands of employees in them. Technology will be a major part of how employees collaborate and we’re seeing this already through internal social networks and social media tools that allow for blogs, forum posts, video, and so forth. The goal in all of this is to facilitate employee-to-employee communication and interaction.
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    â€¢ We will have a positive influence over older generations. Actually, this is already happening. For example, we were the first to adopt social networking. Older generations came on board later often because they wanted either to keep in touch with or spy on their children. Since Millennials are so different from previous generations in how they act, behave, make purchasing decisions, and see the world, they will start to change the perceptions and behavior of their elders (74 percent of Millennials already believe that they influence the purchase decisions of their peers and those in other generations). 7 “We can actually see Gen X changing their perception of brands and what they expect of products and services and experiences because Millennials are raising the bar for everybody and that plays out in the workforce,” says Ross Martin, Executive Vice President at MTV Scratch at MTV Networks. Part of the issue is that Gen Yers don’t just want to be marketed to, they want to be part of the branding and product creation process and engaged with online.
    Gen Y’s influence extends to the offline world as well. Traditional retailers such as Macy’s have begun to offer completely new fashion brands—and are even redesigning their brick-and-mortar stores—to make them more attractive to younger shoppers. And in the workplace, younger workers are reverse mentoring Boomers, making them more tech-savvy, and helping them better use technology to do their jobs.
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    â€¢ We’ll give corporate America a better reputation. In many circles, corporate America is still seen as impersonal, out of touch, and driven by the bottom line. But 92 percent of Millennials believe that business should be measured by more than just profit and should focus on a societal purpose. 8 Millennials are all about giving back to communities, making a positive difference in the world, and we’re known to place meaning over money when it comes to making decisions about where to work. In this way, we’re going to have a positive influence on the way business is done, support