unSpun

unSpun Read Online Free PDF Page A

Book: unSpun Read Online Free PDF
Author: Brooks Jackson
Tags: Fiction
country in the usual way, rather than leaving on a charter flight with special White House clearance:
    Having an opportunity to check the Saudis was useful to the FBI. This was because the U.S. government did not, and does not, routinely run checks on foreigners who are leaving the United States. This procedure [chartering a flight] was convenient to the FBI, as the Saudis who wished to leave in this way would gather and present themselves for record checks and interviews, an opportunity that would not be available if they simply left on regularly scheduled commercial flights [p. 557].
    Fifty-two percent of the people we polled found it truthful that the Bush administration let the bin Laden family leave the United States while airspace was still closed. In this case it was mostly Democrats who were deceived (perhaps because they wanted to be; more on that later): 70 percent of them found the false statement truthful. But nearly half the independents were taken in, too: 48 percent found it truthful. And more than one third of Republicans—36 percent—also bought the myth that Bush let the bin Laden clan skedaddle when airports were still closed.
    Nonstop Deception
    Political deception doesn’t stop when elections are over. Even in nonelection years, interest groups now weigh in on legislative and other policy debates with TV ad campaigns on which they spend tens of millions of dollars. In 2005:
    â€¢ In a radio ad by a conservative group called Freedom-Works, former Republican House leader Dick Armey misleadingly claimed a proposed reform of asbestos litigation set aside “billions of…tax dollars as payoffs to trial lawyers.” In fact, trial lawyers had opposed the measure; it would have cut into their legal fees.
    â€¢ A liberal group called Campaign for America’s Future ran a grossly misleading newspaper ad claiming that Wall Street stockbrokers stood to get a $279 billion windfall from the individual Social Security accounts that Bush outlined in some detail in 2005. FactCheck.org dug up evidence that brokers could expect less than two pennies—yes, pennies—for every $1,000 invested.
    â€¢ A conservative group called Let Freedom Ring, Inc., ran a pair of TV ads pushing for a $4 billion security fence along the Mexican border. The ad showed footage of the 9/11 attack on the World Trade Center with a voice-over claiming “illegal immigration from Mexico provides easy cover for terrorists.” But none of the 9/11 hijackers entered the United States through Mexico, and all entered legally. More persons from suspect Muslim nations actually slip in over the Canadian border than from Mexico.
    No Respect
    As we hope is becoming clear, respect for facts isn’t a major concern in the advertising industry, and is far too rare in politics.
    â€œSurely it is asking too much to expect the advertiser to describe the shortcomings of his product,” wrote David Ogilvy in his
Confessions of an Advertising Man.
The legendary adman said he was “continuously guilty of suppressio veri.” That translates from the Latin as “suppression of truth,” and it sums up a lot of what we see in commercial advertising. The art of advertising, in fact, has been described as the art of promoting a false illusion. “I’ve never worked on a product that was better than another. They hardly don’t exist,” the advertising executive George Lois told CBS News’s
60 Minutes
in 1981. “So what I have to do is, I have to create an imagery about that product.”
    The historian Doris Kearns Goodwin gives a good example of the attitude we are talking about in her 1991 book
Lyndon Johnson and the American Dream.
She reports that LBJ sometimes claimed that his great-great-grandfather had died at the Alamo, and at other times said he died at the Battle of San Jacinto, in which Sam Houston routed the Mexican dictator Antonio López de Santa Anna and won independence
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