to put populations in fear . There, gentlemen, is the steering wheel. Fear!
“It is fear and fear alone that controls us. You’re here tonight for fear of something. Fear of losing your holdings, fear of loss of power to another. Fear of an unknown force threatening your personal survival. Gentlemen, a specific fear steered you here tonight.” He paused for effect and looked to each face. “That fear is fear of the unknown. My mentor, Sigmund Freud, has uncovered the many fears and aspirations of people. These are being categorized for use by ‘The Thought Foundation’ to build a better steering wheel to control the ignorant masses and steer them to a safe harbor, for their own good, of course.” A few knowing chuckles rumbled around the room.
“I hear there are some farmers here.” A few hands half raised. “Those of you who care for animals take good care of them, do you not? Is it not more humane for those animals to be steered by you in their day to day activities than to be cruelly left to the uncertainty that some call freedom?”
A farmer joked, “Until they get to the slaughter house,” and laughed. Others started to laugh and went silent as Ludwig held a stoic face and stared at the farmer. All humor ceased.
Ludwig paused and slowly scanned the room. When he had their uncomfortable attention, he continued. “Gentlemen, I travel this country giving this speech to offer a chance to those enlightened enough to take advantage of an opportunity to become the steering wheel. Those who refuse become the steered. Those who fight this effort will become ostracized. It is only psychiatry that knows the fears, aspirations and weaknesses of an ignorant population.
“I usually only make this offer to large cities, so Fresno is lucky to have my former housemate Paul amongst its citizens. His relatives are part of the German Syndicate. Their representative, who wishes to remain nameless, also beseeched me to establish ‘The Thought Foundation’ here in Fresno. He may be nameless, but he is a prince indeed, and thank you, Paul, for inviting me and letting me experience this charming city.
“On a lighter note, I would like to share a little known breakthrough that my friend Sigmund is currently excited about. It’s a drug that he is using himself, which promises to eliminate mental illness and create happiness at will. Sound interesting?” There was an eager murmur of assent around the room.
He paused for effect, and with a steady gaze he announced, “it is called cocaine!”
An excited murmur ran through the crowd.
“I’ll ship some to Paul. Perhaps if you are nice, he will share.
“Also, tremendous breakthroughs from Bayer Pharmaceuticals are being made, which will even eclipse the miracle drug aspirin, trumpeted so much in the press. Gentlemen, Bayer has done it again. They have released a new wonder drug that promises to make the common cold almost enjoyable. I’m sure you’ll agree that the horrible coughs associated with various diseases including a cold are the most annoying of the symptoms. Not only does this new wonder drug alleviate coughs in adults, it is especially effective in children.” Ludwig paused and scanned the faces. They were riveted.
“This drug is currently being tested with spectacular results on women during childbirth. It promises to virtually eliminate the horrible pain and stress of childbirth. Now, gentlemen, think about that. What do the womenfolk hold over your head the most? Is it not the terrible pain they endured giving birth to your children?” There were chuckles around the room.
“Want to know the name of this drug?” asked Ludwig.
“Yes!” came the simultaneous reply.
“Remember this moment, gentlemen, for you’ll make history as being at a meeting of the launch of a drug that will spread through our society, relieving society’s ills more than any other. It is called, heroin!
“I will see that Paul receives samples for each of you.” A