Business English para Dummies Read Online Free PDF Page B

made of ? And in which way can it be realised purposefully ? What does the word “vision” actually mean? Sadly , in everyday practise it is often mixed up with similar and frivolously used buzzwords .
    Conceptual delineation from correlating terms
    For example, the much-quoted corporate philosophy should manifest the management’s uppermost core values, while the corporate policy manifests the product and market goals as well as the financial, social, and managerial goals.
    The overall concept statement specifies the chief behavioural guidelines and the managerial style of the company. The mission defines the current function and placing in society. Yet, the vision identifies what the company shall represent and create in the future. Visions are the mental images of a prospective reality.
    So, a vision is something that looks beyond our momentary existence, it enriches, nourishes , and amplifies us. A vision, therefore, always outlines the idea of self-actualisation .
    What effects do visions have?
    • Lived visions cause an inciting effect on employees, because within them their worthwhile future is reflected.
    • Visions are the source of innovation and promote vitality and a fast pace .
    • And they place the customer and his requirements at centre stage.
    So nowadays, it is the management team’s most crucial ability to be masterminds in fabricating visions. Not to “let run” but to “run yourself” and predetermine what the company will be and do in the future. For example:
    • The best service in the industry.
    • Worldwide low-cost leader.
    • The most successful business.
    How can you get those visions off the ground ?
    A vision can only achieve the desired behaviour when it is communicated and implemented in a goal-oriented manner and when the result is rewarded properly .
    That is why the managers have to align these visions with the individually set goals of the salespeople because peak performances can only be the result of self-motivated endurance and personal commitment. Your employees should fantasise and “envisage” themselves in the desired condition:
    • How do you see yourself as a successful salesperson?
    • How will you face your customers?
    • How will your success affect your personality?
    • What new things will you have learned?
    But never forget: No objective in this world, no award, however luxuriant it may be, no promise for a pay raise, however high, could motivate a mountaineer to keep climbing the peak again and again at the hazard of his own life. Only he himself, only his own free will and endurance can achieve this.
    Palabras para recordar
    to awaken: to insire, to arouse, to prompt, to ignite
    fuel: stimulus, incentive, encouragement
    entrepreneurial: corporate, business, company, commercial
    to secure: to assure, to ensure, to promise, to give surety to
    one-of-a-kind: singular, unrivalled, first tate, first class, supreme
    gateway: bridge, link, connection, tie
    the stuff that dreams are made of: the things that visions, or imaginings consist of
    purposefully: with determination, with, resolve, resolutely, single-mindedly
    sadly: unfortunately, unluckily, alas
    buzzword: catchphrase, slogan
    delineation: separation, demarcation
    correlating term: corresponding, related, or associated phrase
    to nourish: to encourage, to further, to advance, to promote
    to amplify: to strengthen, to augment
    self-actualisation: self-realisation, self-fulfillment
    inciting: encouraging, stimulating, provoking, arousing, inflaming
    fast pace: high rate of progress, tempo, or momentum
    mastermind: prime mover, architect, engineer, author, originator
    to get something off the ground: to get something going or under way
    is rewarded properly: is recompensed or compensated appropriately
    to align something with something: to adjust or modify something to something
    peak performance: top accomplishment or achievement
    endurance: staying power, perseverance, tenacity, fortitude, stamina
    to