become an externalized set of reference points, an index of Carrelliâs identity. It is her greatest source of dependable routine and her most powerful means of expanding her network of friends and acquaintances, which extends now to the shopâs entire clientele. These days, during a walking episode, Carrelli says, a hello from a casual acquaintance in some unfamiliar part of the city might make the difference between whether she makes it home that night or not. âIâm wearing the same outfit every day,â she says. âI take the same routes every day. I own Trouble Coffee so that people recognize my faceâso they can help me.â
After having struggled as an employee in so many coffee shops, she now employs 14 people. In an almost unheard of practice for the café business, she offers them profit-sharing and dental coverage. And she plans on expanding the business even further, maybe opening up to four or five locations. With the proceeds, she hopes to one day open a halfway house for people who have psychotic episodesâa safe place where they can go when they are in trouble.
When I told friends back East about the craze for fancy toast that was sweeping across the Bay Area, they laughed and laughed. (How silly; how twee; how San Francisco .) But my bet is that artisanal toast is going national. Iâve already heard reports of sightings in the West Village.
If the spread of toast is a social contagion, then Carrelli was its perfect vector. Most of us dedicate the bulk of our attention to a handful of relationships: with a significant other, children, parents, a few close friends. Social scientists call these âstrong ties.â But Carrelli canât rely on such a small set of intimates. Strong ties have a history of failing her, of buckling under the weight of her illness. So she has adapted by forming as many relationshipsâas many weak tiesâas she possibly can. And webs of weak ties are what allow ideas to spread.
In a city whose economy is increasingly built on digital social networksâbut where simple eye contact is at a premiumâGiulietta Carrelliâs latticework of small connections is old-fashioned and analog. It is built not for self-presentation, but for self-preservation. And the spread of toast is only one of the things that has arisen from it.
A few weeks ago, I went back to Trouble because I hadnât yet built my own damn house. When my coconut came, the next guy at the bar shot me a sideways glance. Sitting there with a slice of toast and a large tropical fruit, I felt momentarily self-conscious. Then the guy said to the barista, âHey, can I get a coconut too?â and the two of us struck up a conversation.
F IVE T HINGS I W ILL N OT E AT
By Barry Estabrook
From CivilEats.com
Investigative food journalist Barry Estabrook has written for The Atlantic, Gastronomica , the late great Gourmet magazine, and his blog Politics Of ThePlate.com . His 2011 book Tomatoland made readers think differently about supermarket tomatoes; here are a few more eye-openers heâs discovered.
M y partner eyed me sternly when I announced that my next book was going to be an investigative look at pork production. âDoes this mean that Iâll have to give up eating bacon?â she asked.
Deadly outbreaks of E. coli and Salmonella in spinach and cantaloupes, antibiotic-resistant âsuperbugsâ connected to pork and chicken production, potent drugs that are banned in the United States in imported shrimp and catfish: Nothing has the potential to destroy your appetite quite as thoroughly as writing about industrial food production or living with someone who does. Somehow, I have remained omnivorous, more or less. But there are only five things that I absolutely refuse to eat.
1. Supermarket Ground Beef
I lost my appetite for prepared ground beef in the late 1980s, when a friendâs three-year-old daughter died after eating a hamburger