The Shallows Read Online Free PDF Page A

likely they are “to follow it, leading to more citations referencing fewer articles.” Though much less efficient than searching the Web, old-fashioned library research probably served to widen scholars’ horizons: “By drawing researchers through unrelated articles, print browsing and perusal may have facilitated broader comparisons and led researchers into the past.” 32 The easy way may not always be the best way, but the easy way is the way our computers and search engines encourage us to take.
    Before Frederick Taylor introduced his system of scientific management, the individual laborer, drawing on his training, knowledge, and experience, would make his own decisions about how he did his work. He would write his own script. After Taylor, the laborer began following a script written by someone else. The machine operator was not expected to understand how the script was constructed or the reasoning behind it; he was simply expected to obey it. The messiness that comes with individual autonomy was cleaned up, and the factory as a whole became more efficient, its output more predictable. Industry prospered. What was lost along with the messiness was personal initiative, creativity, and whim. Conscious craft turned into unconscious routine.
    When we go online, we, too, are following scripts written by others—algorithmic instructions that few of us would be able to understand even if the hidden codes were revealed to us. When we search for information through Google or other search engines, we’re following a script. When we look at a product recommended to us by Amazon or Netflix, we’re following a script. When we choose from a list of categories to describe ourselves or our relationships on Facebook, we’re following a script. These scripts can be ingenious and extraordinarily useful, as they were in the Taylorist factories, but they also mechanize the messy processes of intellectual exploration and even social attachment. As the computer programmer Thomas Lord has argued, software can end up turning the most intimate and personal of human activities into mindless “rituals” whose steps are “encoded in the logic of web pages.” 33 Rather than acting according to our own knowledge and intuition, we go through the motions.
     

    WHAT EXACTLY WAS going on in Hawthorne’s head as he sat in the green seclusion of Sleepy Hollow and lost himself in contemplation? And how was it different from what was going through the minds of the city dwellers on that crowded, noisy train? A series of psychological studies over the past twenty years has revealed that after spending time in a quiet rural setting, close to nature, people exhibit greater attentiveness, stronger memory, and generally improved cognition. Their brains become both calmer and sharper. The reason, according to attention restoration theory, or ART, is that when people aren’t being bombarded by external stimuli, their brains can, in effect, relax. They no longer have to tax their working memories by processing a stream of bottom-up distractions. The resulting state of contemplativeness strengthens their ability to control their mind.
    The results of the most recent such study were published in Psychological Science at the end of 2008. A team of University of Michigan researchers, led by psychologist Marc Berman, recruited some three dozen people and subjected them to a rigorous, and mentally fatiguing, series of tests designed to measure the capacity of their working memory and their ability to exert top-down control over their attention. The subjects were then divided into two groups. Half of them spent about an hour walking through a secluded woodland park, and the other half spent an equal amount of time walking along busy downtown streets. Both groups then took the tests a second time. Spending time in the park, the researchers found, “significantly improved” people’s performance on the cognitive tests, indicating a substantial increase in