Moonwalking With Einstein
one of the most enduring classics in the literature of abnormal psychology. S could memorize complex mathematical formulas without knowing any math, Italian poetry without speaking Italian, and even phrases of gobbledygook. But even more remarkable than the breadth of material he could commit to memory was the fact that his memories seemed never to degrade.
    For normal humans, memories gradually decay with time along what’s known as the “curve of forgetting.” From the moment you grasp a new piece of information, your memory’s hold on it begins to slowly loosen, until finally it lets go altogether. In the last decades of the nineteenth century, the German psychologist Hermann Ebbinghaus set out to quantify this inexorable process of forgetting. In order to understand how our memories fade over time, he spent years memorizing 2,300 three-letter nonsense syllables like GUF, LER, and NOK. At set periods, he would test himself to see how many of the syllables he’d forgotten and how many he’d managed to retain. When he graphed the results, he got a curve that looked like this:

    No matter how many times he performed the experiment on himself, the results were always roughly the same: In the first hour after learning a set of nonsense syllables, more than half of them would be forgotten. After the first day, another 10 percent would disappear. After a month, another 14 percent. After that, the memories that were left had more or less stabilized—they had become consolidated in long-term memory—and the pace of forgetting slowed to a gentle creep.
    S’s memories seemed not to follow the curve of forgetting. No matter how much he’d been asked to remember, or how long ago it had been—as many as sixteen years in some cases—he was always able to recite back the material with the same exactitude as if he’d just learned it. “He would sit with his eyes closed, pause, then comment: ‘Yes, yes ... this was the series you gave me once when we were in your apartment ... you were sitting at the table ... you were wearing a grey suit ...’ And with that he would reel off the series precisely as I had given it to him at the earlier session,” wrote Luria.
    In Luria’s lyrical account, S seems at times like a visitor from another planet, and in the annals of abnormal psychology, his case has often been treated as entirely sui generis. But as I was about to learn, there is another far more exciting interpretation of S’s story: that as rare and singular a case as S might have been, there’s much that the rest of our normal, enfeebled, forgetful brains could learn from his. Indeed, his extraordinary skills may lie dormant in all of us.

    After I had wrapped up my reporting on the competition that had brought me to New York, standard journalistic protocol would have been to head back home, write up a short article, and move on to some other story. But that’s not what happened. Instead of boarding a train to Washington, I found myself standing in the back of yet another auditorium—this time, at a public high school on the Upper East Side of Manhattan, where Ed Cooke was supposed to be teaching a roomful of sixteen-year-olds how to use memory techniques to ace their exams. I had canceled my plans for the day and tagged along because he’d promised me that if I hung around with him long enough he would explain to me, in detail, how he and Lukas had taught themselves to remember like S. But before delving into any such esoteric secrets, there was some basic groundwork to be laid. Ed wanted to show me and the students that our memories were already extraordinary—at least when it came to learning certain kinds of information. To do that, he had brought along a version of a memory test known as the two-alternative picture recognition exam.
    After introducing himself to the students with some self-deprecating humor—“I’m from England, where we prefer to spend our time memorizing, rather than developing full social
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