Moderate
        Substantial
        High
In addition, Daddies list their net worth and annual income.
If you are serious about sugar dating, you will want to upgrade to a Premium Membership. These currently run between $15.95 and $29.95 per month, depending how long you commit to. Once you upgrade, the site will prioritize your profile in the searches of others, bringing you more traffic. It will also perform background checks, allowing a Baby to verify that a Daddy is who he says he is and has roughly as much money as he claims.
In the past two years, SeekingArrangement has attracted more and more media attention, for the way it targets college students. One section of the site, âSugar Baby University,â explains the advantages of having a Daddy to support you, so that you can graduate without debt. It offers free Premium Memberships to anyone who signs up using a .edu address.
The CEO, Brandon Wade, says he is proud of the function his company serves. In early 2015, he announced that around 1.4 million college students had used SeekingArrangement to earn money during the previous year, and that that figure was up 42 percent since 2013. Every year he now releases a list of the top ten âFastest Growing Sugar Baby Universities.â They are all schools that you have heard of. There may be one in your city.
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The Sugar Baby I meet in San Francisco graduated from Princeton. She says that her years sugar dating have taught her to recognize that almost all romantic relationships are transactional. âPeople are always getting something out of each other.â
Her SeekingArrangement profile describes her as âa half-hispanic super sweet bisexual metal chick.â I can see why she is good at hustling (her verb). Her presence is magnetic. Since she graduated five years ago, she has dipped into and out of different sites in different cities. She was on a lesbian Sugar Mommy site called Mutual Arrangements for a while but could not make it work. She was living with her parents in Florida at the time; there were not enough Mommies within driving distance.
She says that sugar dating is better in San Francisco than anywhere else she has tried it. Since moving here nine months ago, she has used an app called StrawClub to make paid dinner dates with a few businessmen from out of town. But most of her regulars are married Sugar Daddies she found on SeekingArrangement. She sees them for one to two months. She usually meets them in a hotel room they have rented, for a few hours between when they work and when they go home. She takes a flat fee of around two hundred dollars per meeting.
âThese are men who just want to feel seen,â she says. â They like me because I make them feel like they matter.â She likes married men because they pay well. To do so reassures them that their âincentives are aligned.â They want to know that she will not get angry and run to their wives.
The copy on SeekingArrangement admonishes Sugar Babies that they must not fall for their Daddies. But the women I speak to who have done this kind of workâwhere you see someone regularly, and get to know him, providing a âgirlfriend experienceâ as well as sexâsay that in practice it almost always goes the other way.
A professor, now in her forties, tells me about a client she met while working as a dominatrix in a private âdungeonâ during grad school. He would come once a week, bringing her books and theater tickets. She made the mistake of telling him her real first name. Then one day he came in with an experimental play he had written. It ended with a scene of her whirling around an empty room in a tattered wedding dress. When she moved to another city soon after, he tracked her down. Packages started showing up at her apartment. He even called the university where she was working. He pleaded with her to