celebrate and made a short, tasteful toast to the new relationship between client and agency. And then he noticed that no one was joining him. Or smiling. They just kept looking at the tequila shots that had been placed in front of them. Finally, a junior member of the client team broke the silence.
âMolotov doesnât make tequila. This is our competitor.â
If it is possible for silence to grow, then that is what happened next. It seemed like three hours, but it was probably more like two seconds before Phil spoke.
âWell, itâs getting late.â
And that was the end of that. The party broke up instantly with a few hurried goodbyes and Phil making sure to insert himself in between the clients and Bradâs attempt to apologize and explain himself. Matt avoided making eye contact with anyone in the hope that they would all forget he was there and especially that he was Bradâs partner.
Phil walked the clients out with a few hushed assurances Brad couldnât quite make out and even got a laugh out of them before they cleared the door. Once he was sure they were safely tucked in their cabs, Phil came back into the bar to stare at Brad. Stunned. Flabbergasted. And then finally he said three words as if they were the most obvious things in the world.
âYouâre. So. Fired.â
Word spread quickly. Brad attempted damage control with his headhunters, but they werenât much help. As in, they didnât take his call or call him back. He no longer had a job because he had acted like an ass around a major client. That was a tough sell. Not responding was their unmistakable way of saying, Sorry, Brad. Give us a call the next time you sell a gigundo campaign and donât screw it up.
So there he was, unemployed and unemployable after blowing the chance of an advertising lifetime.
That would be the part Champ would laugh at.
Actually, he would smile slowly at first, savoring the rich texture of predictable flameout. Rolling it back and forth across his tongue like a rare Pinot. Mmm. The luscious taste of I told you so with top notes of What do you see in this guy ?
Champ would smile until he was absolutely sure it was the worst possible outcome. Then he would really let loose with the laughter. Like a hurricane. A torrential downfall of laughter that would soak Brad to the bone. And the bitch of it was, Champ had one of those really infectious laughs. Once he started, everyone would start laughing. At Brad. Champ. Gracie. Maybe even Brad himself. And especially the people Champ retold the story to. Which would be everyone. Everyone. Including Jerry down at the Camaro dealership.
âIâm interviewing because itâs a better job, Champ. Better accounts, bigger salary, more opportunity.â
Technically, that was still the truth. He had just left out the colossal failure part. Brad was always good with selling concepts.
Champ stared blankly.
âHmmph.â
Brad was getting lightheaded. He pretended to wipe some food off his mouth so he could at least take care of the upper lip sweat that, in his mind, was making a big cartoon water mustache on his face.
Champ eyed him with the deep and precise stare of a courtroom shark. He knew something was bullshit here, but couldnât put his finger on it.
âWell, just make sure your dress is ironed.â
Frank âFancypantsâ Fortunato
âYou call that guy about the thing?â
âI saw him on the street.â
âHe get the thing?â
âHe got the thing, but he canât get it to the place.â
âWhy not?â
âHeâs got to talk to a guy.â
âWhat about the other thing?â
âThat he can get, but not when he told us.â
âIs it still in the place?â
âItâs still in the place, but we need the other other thing.â
âSo tell him to get another one.â
âHe canât. The guy with the other other thing is