the triumphs of the Arabic-speaking conquerors were only temporary: from the mid-seventh century, their civilisation monopolised Iran, along with its neighbours to west and east, but when the Seljuk Turks conquered the country from the other side in the eleventh century, it became clear that Arabic had never taken root, and the language of everything but religion reverted to Persian.
Evidently, total conquest, military and even spiritual, is not always enough to effect a language change. Yet at times an apparently weaker community can achieve just this. Consider Aramaic, the language of nomads, which swept through an Assyrian empire still at the height of its power in the eighth century BC, replacing the noble Akkadian, which went back to the very beginning of Mesopotamian civilisation. Or consider Sanskrit, taken up all over South-East Asia in the first millennium AD as the language of elite discourse, even though it came across the sea from India backed by not a single soldier. It even appears that Quechua, which became the language of the Inca empire in Peru in the fifteenth century, had actually been adopted as a dynastic compromise: the rulers gave up their own language in order to secure orderly acceptance of a vast extension of their power.
Economic power, often believed to lie at the root of the spread of English, whether under British or American sponsorship, seems even less coercive than the military. Phoenician shipping dominated the trade of the Mediterranean for most of the first millennium BC; for much of that time, it was backed up in the west by the dominance of the Phoenician colony of Carthage, which spoke the same language. But the Phoenician language seems to have remained unknown outside its own settlements: Greek was the lingua franca for international discourse, used even in the Carthaginian army. Farther east and later on, in the sixth to eighth centuries AD, the queen of the Silk Roads to China was the Iranian city of Samarkand: its language was Sogdian, but who has heard of it? Sogdian merchants, rich as they were, found it politic to use the customers’ languages—Arabic, Chinese, Uighur-Turkic and Tibetan. 3
In that muscular quote, Firth had emphasised the religious dimension of power, and this is often important: perhaps, indeed, we should be talking not of language prestige but language charisma. Sanskrit, besides being the sacred language of Hinduism, has owed much to disciples of the Buddha; and Hebrew would have been lost thousands of years ago without Judaism. Arabic is more ambiguous: in the long term, Islam has proved the fundamental motive for its spread, but it was Arab-led armies which actually took the language into western Asia and northern Africa, creating new states in which proselytising would follow. Arabs were also famous as traders round the Indian Ocean, but the acceptance of Islam in this area has never given Arabic anything more than a role in liturgy. Curiously, the linguistic effects of spreading conversions turn out to be almost independent of the preachers’ own priorities: Christians have been fairly indifferent to the language in which their faith is expressed, and their classic text, the New Testament, records the sayings of Jesus in translation; and yet Christianity itself has played a crucial role in the preservation of, and indeed the prestige of, many languages, including Aramaic, Greek, Latin and Gothic.
In fact, proselytising religion has been a factor in the careers of only a minority of world languages. It could be claimed that religion is just an example of the cultural dimension of language, which represents the ultimate source of language prestige. Culture, of course, is an extremely vague word, covering everything from the shaping of hand-axes to corporate mission statements, as well as the finer appreciation of the sonnets of Shakespeare and the paintings of Hokusai; so its relevance will need considerably closer attention. *
In the analysis of
Benjamin Blech, Roy Doliner