Empire of Illusion Read Online Free PDF Page A

Dean, Dylan Thomas, Sylvia Plath, Buddy Holly, and Jim Morrison have all been uprooted and carted away. Those who become
obsessed with celebrities often profess a personal relationship with them, not unlike the relationship a born-again Christian professes to have with Jesus. The hysteria thousands of mourners in London displayed for Princess Diana in 1997 was real, even if the public persona they were mourning was largely a creation of publicists and the mass media.
    Hollywood Forever is next to Paramount Studios. The massive white HOLLYWOOD letters tower on the hillside above the tombs and faux Italian Renaissance marble buildings that contain rows of crypts. Maps with the locations of stars’ graves, along with a glossy booklet of brief star biographies, are handed out at the gate. Tourists are promised “visits” with dead stars, who are referred to as “residents.” The cemetery, which has huge marble monuments to the wealthy and the powerful, many of them non-celebrities, is divided into sections with names like Garden of Eternal Love and Garden of Legends. It has two massive marble mausoleums, including the Cathedral Mausoleum, with six thousand crypts—the largest mausoleum in the world when it was built in the 1930s. Most of the celebrities, however, have plain bronze plaques that seem to indicate a yearning for the simplicity and anonymity denied to them in life.
    The cemetery, established in 1899 and originally called Hollywood Memorial Park, fell into disrepair and neglect some eight or nine decades after it was opened. By the 1990s, families, including relatives of the makeup artist Max Factor, paid to have their loved ones removed from the grounds. By April 1996, the property was bankrupt. The cemetery was only months away from being condemned. It was bought by Tyler Cassidy and his brother Brent, who renamed the cemetery Hollywood Forever Cemetery and began a marketing campaign around its celebrity residents. The brothers established the Forever Network, where the non-celebrity departed could, at least in death, be the stars of their own customized video tributes. The cemetery Web site archives the tributes. “Families, young and old, are starting their LifeStories now, and adding to them as the years pass,” the cemetery’s brochure states. “What this means—having our images, voices, and videos available for future generations—has deep importance, both sociologically and for fully celebrating life.” At funerals, these carefully produced movies, which often include highlights from home videos,
are shown on a screen next to the caskets of the deceased. The cemetery’s business is booming.
    It costs a lot to be buried near a celebrity. Hugh Hefner reportedly paid $85,000 to reserve the crypt next to Marilyn Monroe at Westwood Cemetery in Los Angeles. The “prestige service” offered by Hollywood Forever runs $5,400. Jay Boileau, the executive vice president of the cemetery, conceded that a plot near Valentino would cost even more, although he did not have the price list with him. “We have sold most of them,” he said of those spaces. “Visits to his crypt are unique. Every year we hold a memorial service for him on the day he passed away. He was the first true sex symbol. Ten thousand people came to his funeral. He was the first Brad Pitt. He was the first true superstar in film and the greatest screen lover.”
    The most moving memorial in the cemetery is a small glass case containing the cremated remains of the actor David White and his son Jonathan White. White played Larry Tate, the Machiavellian advertising executive, on the television show Bewitched , and he had a long stage career. He was married to the actress Mary Welch, who died during a second childbirth in 1958. David was left to raise Jonathan, his only child. Next to the urns are pictures of the father and boy. There is one of Jonathan as a tall young man in a