Blood and Politics
California, it drives the black and Latino population into the desert, kills off all Jews, and terrorizes the remaining white population into submission through the public hanging of white “race traitors.” A nuclear war destroys Israel and China, neutralizes the Soviet Union, and leaves radioactive deserts smoldering in patches across the globe. The Organization imposes a dictatorship on the white enclaves it controls, enabling it gradually to gain a military advantage over the remaining multiracial forces. The racists’ victory in North America ultimately leads to victory in Europe and finally to complete eradication of all the nonwhite populations on the planet. One hundred years after the revolution, we are told, the white race is on an upward spiral of achievement. 3
    Pierce repeatedly stops his narrative to lard it with political lessons, often combining the explication of revolutionary elitism with an apologia for ruthless terrorism. He describes the mass murder of innocents as regrettable but unavoidable. If only society hadn’t been so thoroughly infected, Turner reasons, the cleansing process wouldn’t require so much blood. If the masses of white people weren’t such sheep, the Organization’s method of herding wouldn’t be so brutal. In this book’s logic, terrorism also has strategic value. Well-placed bombs and assassinations are intended to provoke a police state response by the government and thereby alienate middle-of-the-road Americans from the System. Then they will be pushed into the ranks of the Aryan army.
    The white conservative also takes a noticeable beating from the revolutionary ethos in these pages. Like Pierce’s Turner, a “conservative” character opposes gun control, racial integration, and the Jews. But his individualistic ethos makes him a poor recruit and an easy traitor to the cause. Unlike true Aryan revolutionaries, who supposedly fight for their race rather than for themselves, the conservatives won’t surrender their egotistical search for commercial goods and personal power. The masses of white people are more cowardly and corrupt still, swayed by a falsematerialism and consumerism. The white race may reign supreme in
The Turner Diaries
, but a dictatorship by a semimystical elite known as the Order makes and enforces the rules.
    White women play a subordinate role in this novel, as might be expected. But while Turner describes “women’s lib” as a “mass psychosis,” Pierce does not simply impose the traditional roles of helpmate and mother on the Aryan women in the book. Instead, some fight side by side with the male warriors, particularly during the period of the guerrilla struggle. Outside the pages of this novel, in magazine articles and elsewhere, Pierce elaborated a unified view of sex and sexuality. And he was unapologetic about linking—nay, chaining—women to racial reproduction. Sex for any other purpose played no role in his worldview. 4
    Immediately after publication, Pierce began a targeted advertising campaign. He purchased ads in
Shotgun News
and other gun publications, as well as
Soldier of Fortune
, a slick monthly magazine for mercenaries. 5 National Alliance cadres and independent vendors sold the novel at local gun shows, where thousands gathered like stamp collectors at a philatelic convention. Other white supremacist groups bought the novel in bulk and sold it from their own mail-order catalogs. Some purchasers turned around and bought other literature off the National Alliance list, which included Hitler-era Nazi reprints, as well as Anglo-Saxon literary classics such as
Beowulf
. A second edition of
The Turner Diaries
followed soon after the first printing sold out. 6
    The book developed a life of its own over the next twenty years. A reported five hundred thousand copies were sold. In 1996 publishing rights were purchased by a small mainstream press. 7 The novel imbued the ideas of white racial nationalism and terrorism with a romanticized
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