sentences I have âon tapeâ inside my head. Those kids who called me Tape Recorder were right about me. They were mean, but they were right. I am a tape recorder. Thatâs how Iâm able to talk. The reason I donât sound like a tape recorder anymore is that I have so many stock phrases and sentences I can move around into new combinations. All my public speaking has been a huge help. When I got criticisms saying I always gave the same speech, I started moving my slides around. That moved my phrases around, too.
When I was young I had no idea that being a visual thinker made me different from anyone else. I thought everyone saw pictures inside their heads. So naturally, when I didnât like the lab work I was doing and wanted to start learning about animals in their natural environments, I focused on the visual environment. It wasnât a conscious decision, it was just what I naturally gravitated to.
Being verbal thinkers, behaviorists hadnât really thought about the visual environment. When they talked about the environment rewarding or punishing an animal in response to something it did, they usually meant food and electric shocks. That made sense for a Skinner box, where thereâs nothing much to look at, and if you mess up you get a shock. (A Skinner box was a special cage, usually a Plexiglas box, behaviorists used to test and analyze a ratâs behavior. There was nothing in it except a lever and maybe some indicator lights that went on or off when a reward was available.) Most Skinner boxes didnât shock the animals, but if punishment was part of the experiment, usually the punishment would be a shock.
In the wild, though, there arenât any electric shocks, and you canât get food by pecking a lever. You get food by being highly attuned to the visual environment. Behaviorists finally started to catch on to the importance of vision to an animal when somebody did a famous experiment showing you could teach a monkey how to push a lever just by letting him look outside a window every time he hit the lever. They didnât need to give the monkey a food reward, just a view. Animals need to see, and they want to see.
While I was doing my research on visual illusions in the lab I started to hang out in feed yards with the cattle, where I noticed that a lot of times the animals didnât want to go through the chutes, which are the narrow passageways the cattle go through on the way to the squeeze chute. When I saw cattle balking and acting scared I just naturally thought, âWell letâs look at it from the animalâs point of view. Iâve got to get in the chute and see what heâs seeing.â
So I took pictures inside the chutes from the cattleâs point of view. I even put black-and-white film in my camera because we thought animals saw in black and white. (Later on we learned that they see colors, too, but not in as wide a spectrum as we do.) I wanted to see what they were seeing.
Thatâs when I noticed that simple things, like shadows or chains hanging down, made the animals balk.
The people at the feed yards thought my whole project was ridiculous. They couldnât imagine why Iâd get in there and try to see what the cattle were seeing. Now I realize that in my own way I was being just as anthropomorphic as those people who gave the lion the pillow. Since I was a visual thinker I assumed cows were, too. The difference was I happened to be right.
When youâre trying to understand how the environment is affecting an animalâs behavior, you have to look at what the animal is seeing. I remember one time I went to a plant where they had a yellow metal ladder on a wall inside a building. The cattle had to go by it when they walked through a narrow alley. Those cattle just would not walk by that ladder. Theyâd plant their feet on the ground and refuse to move. Finally one of the yard people figured out the problem. He painted
John Steinbeck, Richard Astro