ideas. A big idea is, well, too big. Like the Stay Puft Marshmallow Man. Or Unicron, the giant Transformer-that-is-also-a-planet. (I wonder if anyone ever calls him "Unicorn," and if so, does that irritate him?) You must go macro to micro. Big ideas are shown through small stories: a single character's experience through the story is so much better than the 30,000-foot-view.
15. Backstory Is A Frozen Lake Whose Ice Is Wafer Thin
Backstory in narrative -- and, ultimately, exposition in general -- is sometimes a grim necessity, but it is best to approach it like a lake of thin ice. Quick delicate steps across to get to the other side. Linger too long or grow heavy in the telling and the ice will crack and you will plunge into the frigid depths. And then you get hypothermia. And then you will be eaten by an Ice Hag. True story.
16. Characters Are The Vehicle That Carry Us Into (And Through) The Tale
The best stories are the stories of people, and that means it's people -- characters -- that get us through the story. They are the dune buggies and Wave Runners on which the audience rides. Like Yoda on Luke's back. Above all else, a story must have interesting characters, characters who the audience can see themselves in, even if only in a small way. Failing that, what's the point?
17. Villains Have Mothers
Unless we're talking about SkyNet, villains were children once upon a time. Which means they have mothers. Imagine that: even the meanest characters have mothers, mothers who may even have loved them once. They're people, not mustache-twirling sociopaths born free from a vagina made of fiery evil. Nobody sees themselves as a villain. We're all solipsistic. We're all the heroes of our own tales. Even villains.
18. Heroes Have Broken Toys
Just as villains see themselves doing good, heroes are capable of doing or being bad. Complexity of character --
believable
complexity -- is a feature, not a bug. Nothing should be so simple as unswerving heroism, nor should it be as cut-and-dry as straight-up-malefic motherfuckery. Black and white grows weary. More interesting is how dark the character's many shades of gray may become before brightening.
19. Strip Skin Off Bones To See How It Works
A story can be cut to a thin slice of steak and still be juicy as anything. To learn how to tell stories, tell small stories as well as large ones. Find a way to tell a story in as few beats as possible. Look for its constituent parts. Put them together, take them apart. See how it plays and lays. Some limbs are vestigial.
20. Beginnings Are For Assholes...
The audience begins where you tell them. They don't need to begin at the beginning. If I tell the story of a Brooklynite, I don't need to speak of his birth, or the origins of Brooklyn, or how the Big Bang barfed up asteroids and dinosaurs and a flock of incestuous gods. You start where it matters. You start where it's most interesting. You begin as late in the tale as you can. The party guest who comes late is always the most interesting one. Even still, it's worth noting...
21. ...If You Jump Too Fast Into Waters Too Deep And The Audience Drowns
Jump too swiftly into a narrative and the story grows muddled. We have to become invested first. Go all high-karate-action and we have no context for the characters who are in danger, and no context means we don't care, and if we don't care then we're already packing our bags in the first five minutes or five pages. The audience always needs something very early to get their hands around. This always comes back to the character. Give them reason to care right at the gate. Otherwise, why would they walk through it?
22. Treat Place Like Character
For setting to matter, it must come alive. It must be made to get up and dance, so shoot at its feet. It has a face. It has a personality. It has
life
. When setting becomes character, the audience will care.
23. Always Ask, Why Do I Want To Tell This?
Storytellers tell