Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time
intelligent and educated people as the members of this group could come to believe in something so strongly that they would give up their lives.
    The question has renewed relevance, in light of the recent wave of suicidal terrorism on our shores and around the world, and of the sometimes incendiary responses to those attacks. Understanding the psychology of belief systems is the primary focus of this book, and the new chapter that appears at the end of this revised and expanded edition, "Why Smart People Believe Weird Things," addresses this question head on, bringing to light the latest research on belief systems, particularly considering how it is that educated and intelligent people also believe that which is apparently irrational. My answer is deceptively simple: Smart people believe weird things because they are skilled at defending beliefs they arrived at for non-smart reasons.
    Humans are pattern-seeking, storytelling animals, in search of deep meaning behind the seemingly random events of day-to-day life. I hope that this book in some small way helps you navigate a path through the often confusing array of claims and beliefs presented to us as meaningful stories and patterns.
    —Altadena, California December 2001

WHY PEOPLE BELIEVE WEIRD THINGS

Prologue
    Next on Oprah

    On Monday, October 2, 1995, for the first time in its ten-year history, the Oprah Winfrey Show offered a psychic as the featured guest. She was Rosemary Altea (a nom de plume), who claims to communicate with the dead. Her book about this extraordinary assertion— The Eagle and the Rose: A Remarkable True Story— —had been on the New York Times and the Wall Street Journal best-seller lists for several weeks. ("The eagle" is a Native American Indian—Altea's spirit guide—and Altea is "the rose.") Oprah began with the disclaimer that she was doing this show only because several trusted friends had described Altea as the class act of the psychic world. Next, the producers rolled several minutes of video, taped the previous day, that showed Altea working a small audience in a Chicago flat, asking countless questions, making numerous generalizations, and providing occasional specifics about their dearly departed. Altea then began working the audience in the studio. "Did someone here lose a loved one in a drowning accident?" "I see a man standing behind you." "Was there a boat involved?" And so on.
    Unlike most psychics I have seen, Altea was bombing. The audience was not feeding her the cues she needed to "divine" her information. Finally, well into the program, she struck pay dirt. Calling out to a middle-aged woman partially hidden behind a studio camera, Altea said the woman had lost her mother to cancer. The woman screamed and started crying. Furthermore, Altea noted, the young man next to the woman was her son, who was troubled by school and career decisions. He acknowledged the observation and recounted his tale of woe. The audience was stunned. Oprah was silenced. Altea pumped out more details and predictions. After the taping, one woman stood up and announced that she had come to the studio to debunk Altea but was now a believer.
    Enter the skeptic. Three days before the taping of the show, one of Oprah's producers called me. Shocked that the publisher of Skeptic magazine had never heard of Rosemary Altea, the producer was preparing to call someone else to do the show when I told her, sight unseen, exactly how Altea operated. The producer mailed me an airline ticket. In my allotted few minutes, I explained that what the audience had just witnessed could be seen at the Magic Castle in Hollywood on any night that a mentalist who knows how to work a crowd is appearing. By "work," I mean the time-proven technique of cold-reading, where the mentalist asks general questions until he or she finds someone who gives generous doses of feedback. Continued questioning eventually finds targets. "Was it lung cancer? Because I'm getting a pain here in the
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