love you till the day I die, Iâll love you till the day I die, Iâll love you till the day I die-ai-ai,â like that. Nothing at all to do with growing up poor, the growing-up-poor is only the sub-plot. What the video does is tell all those kids out there who bought the album that here in this Americaâor for that matter any of your countries, too, my friendsâanywhere in the entire free world, for that matter, you can grow up to be a diva who will love someone till the day she die-ai-ai-s.â
Higgins smiled. They all smiled with him.
The black girl wasnât too sure Higgins wasnât dissing the sort of hood she grew up in, but she smiled, too, what the hell, and grabbed a glass of white wine from a waiter passing a tray.
âYour next cheapest video is what I call âSmoke and Mirrors,â itâs all bullshit flashing lights and blinking neon. Looks like a million bucks, but doesnât cost a nickel. Well, it costs a lot more than the other three, but thatâs only in the construction. The shooting is cheap. Just your set and your artists on the set. This is the kind of set you use when your song is about absolutely nothing. In fact, not anybody out there can understand the words to the song. Nobody. Not a single living soul. Iâm not talking rap. You can usually understand the words in a rap song. Iâm talking about a song that has lyrics nobody on earth can understand, no matter how often you listen to the song. This is a song that kids keep listening to over and over again, trying to dope out what the hell the lyrics mean. This is a song thatâs usually a big hit overseas, because you donât have to understand it in Germany or Italy, itâs the same as if youâre hearing it in America, where nobody can understand it, either, because itâs designed to be unintelligible. Are you beginning to get my drift?â
The guy from London was beginning to get Higginsâs drift. Higgins was leading up to talking about âBandersnatch.â The man from London nodded sagely, like a member of Parliament whoâd just been advised that his Prime Minister had the goods on Osama bin Laden.
âYour next to the most expensive video is your âStoryâ video. This can be a video that actually follows the story of the lyrics in any given song, illustrating the song, so to speak, putting it into pictures for the twelve-year-olds out there, or it can be a video that tells a story entirely different from the one the lyrics are telling. Usually, the Story video is directed by some guy who has dreams of doing a feature film for Miramax. He is more interested in the video itself than he is in the song the video is supposed to be selling. In many respects, itâs like your âBack to the Hoodâ video. Your artist can be singing, âIâll love you till the day I die-ai-ai,â and the picture on the screen will be showing a car crashing through the guard rail on the Calmâs Point Bridge and hurtling to the dark swirling mysterious waters below. The âStoryâ video is full of artsy-fartsy shots and dissolves and fades you learn in Directing 101 in film school. There are women with horns and pointy red breastsâ¦â
Higgins glanced at the black girl again.
ââ¦or guys who suddenly sprout huge wings and fly off into a sky torn apart by thunder clouds. Youâre sometimes watching two or three stories at the same time, either having to do with the song, or having nothing at all to do with it. The idea is to make the video look like a hi-tech movie so that the kids will run out to buy the album, thinking maybe it, too, gee whiz, is like a high-tech movie. Razzle-dazzle. Itâs all razzle-dazzle, thank you, Kander and Ebb. Which brings me to the most expensive video of all, and that is the âProduction Numberâ video, and that is what the âBandersnatchâ video is.â
Finalmente, the guy from