Risky is the New Safe Read Online Free PDF

old ones, offering extraordinary avenues for creating wealth. And all this development will provide you with yet more ways to live a life of meaning, growth, and adventure.
    During their lifetime, the vast majority of people who read this book will have the opportunity to vacation on the moon, buy a condo on the ocean floor with a spectacular coral-reef view, or take a feed from the midfielder and score the goal that wins the World Cup for their country. (Although this last one will probably be done via virtual reality in a holo-suite.) This is the fascinating world we will explore together.
    If you are willing to take risks and become a contrarian, there are—and will continue to be—extraordinary opportunities for success and prosperity. Because in the new economy, risky is the new safe . . .

Act I
It’s Not About the Tech
    Anyone who fights for the Future lives in it today.
    â€”Ayn Rand, The Romantic Manifesto
    Be nice to that impudent teenage store clerk who’s playing Angry Birds on his iPhone instead of paying attention to you. Chances are good you’ll be working for him one day.
    We could talk about travel agents, video store clerks, and the millions of other jobs that have been eliminated by technology and won’t be replaced. But that’s so 2012 . . .
    The real disruptions caused by technology are only just beginning .
    If you’re a parent who wants to help your 14-year-old son or daughter plan for the future, you’re about to tackle a difficult feat. Because the best jobs of 2018 haven’t even been invented yet. But we do know one thing for sure: Taking the safe path won’t get you there.
    We are entering an era of technological advances so profound it will be breathtaking. And the opportunities this era brings will be just as breathtaking, because wealth is the product of humankind’s capacity to innovate.
    The major factors driving these opportunities are:
The explosion of smartphones and tablets
An abundance of bandwidth
The attention-deficit-disorder generation coming of age
Advances in video resolution
The elimination of division between broadcast, cable, and Internet content providers
The love affair between people and mobile apps
    Let’s start with television: The average person in the developed world now watches five to six hours of television a day. But what we’re talking about is bigger than TV.
    We can look at the Internet as an example as well. Probably nothing has changed the world more in the past century than the web. But the change on the horizon is bigger than the Internet. What we’re really talking about isn’t the technology itself, but how people use that technology. Two-screen viewing, using a TV and tablet or smartphone together, is increasing rapidly. This creates many new possibilities for interaction, and where it will end up remains to be seen.
    We’re now entering the third wave of tech companies. Wave one was the portals like AOL, Yahoo!, and Google. They attracted us by helping to make sense of the web by organizing and aggregating it into categories we could understand and access. The next generation was the social web, an area in which probably no one has done better than Facebook. But Facebook will become the new MySpace, if they don’t morph quickly into mobile. The big winners in the third generation will be the companies that figure out how to monetize mobile.
    This is why Facebook recently shelled out a billion dollars to buy Instagram, a photo-sharing program that allows users to digitally filter their photos and share them via a number of social networking services.
    So yes, we’re talking about mobile and the cloud, but this change is bigger than even that. Mobile transformed the Internet, and the cloud will transform both to mind-boggling degrees. (Cloud computing is digital file storage as a service, hosting a user’s data on an external network allowing them access from their own