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cash. âRemember, baseball season is right around the corner.â
By the end of baseball season, Tim and Little Frank had paid Big Frank back every cent.
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There are tons of stories from Timâs childhood. I could go on all day. But that might give you the impression that Tim was a stereotypical bookie. And that would paint a shallow picture of an American original. Yeah, you could see him as a baby Joe Pesci in a mob movie. But he was also like the mathematician in A Beautiful Mind who could grasp a blackboard full of numbers in an instant. Plus, he had an amazing work ethic.
Thereâs an old expression that goes âPersonality is what you see and character is what you are.â Itâs easy to see the guy with the sports beeper and the cash. But not many people get close enough to see all the qualities inside Tim. Only a few have gotten a true glimpse of his mind or his work ethic. Didnât matter whether he was valet parking or answering the phones at a room reservation service while he was in high school. Any coworker who wanted a day off to take out his girlfriend or a night off to check out the lap dancers knew he could always call Tim to fill in.
Timâs job booking hotel room reservations over the phone was the seed that led to our travel business. It didnât take a mind like Timâs very long to compute just how lucrative the reservation business could be. Heâd take a call for a weekend room reservation. The rate at the Sahara was, say, $50 a night. That putthe cost for the two nights at $100. Tim then called the Sahara and booked the room. After the room was used and paid for, the Sahara sent 10 or 15 percentâa check for $10 or $15âback to the company that employed Tim.
The reservations were all recorded on sheets. On the nights that Tim closed the office, it was his job to total the numbers. âMan,â heâd tell himself. âThatâs a lot of money for just answering the phone.â
Later, at USC, Tim took an entrepreneurial class in which he was asked to invent a business and then devise a plan to show how it could prosper. It was the work of an entire semester. Tim came up with a model for a hotel booking business that had the potential to be much more profitable than the one he already knew was lucrative.
In Timâs model, the merchant model, heâd go directly to the Sahara and ask for a block of rooms at a wholesale rate. Heâd get that same $50 room at the Sahara, say, for $40. Then, when a person called up for a weekend reservation, Tim would charge the guyâs credit card $100 for the same two nights. So Timâs profit was roughly $20 for the same transaction.
There were additional benefits to the merchant model. Tim would be charging the customer making the reservation by credit card on the day of the callâeven if the person didnât use the room until three months down the road. So Tim was holding the money for those three months before he got a bill from the Sahara, a bill that he might not pay until a few weeks after it arrived.
The genius behind this model is that everybody wins. The Saharaâs happy because itâs filling up rooms without having to spend more on marketing. The customer has the convenience of one-stop shopping at prices lower than heâd get directly fromthe hotel. And Timâs model not only generated a better profit, but it also generated interest on the money he was holding.
As his junior year wound down, Tim figured he could actually pull his plan off. But heâd already lined up a summer job in finance with the L.A. office of a Wall Street firm called Kidder Peabody. In a strange way, this is where luck came in.
Tim started the summer job running errands for an executive, but showed up one morning to find the executiveâs office completely empty. The executive had vanished in the middle of the night. Tim blinked and wondered if he was in the right place.
When he