when standing at a distance of 25 centimetres from the Australians, being totally unaware of their intrusion into the 46-centimetre intimate zone. The Danes also used eye gaze more frequently than the Australians, which gave rise to further misjudgments against them.
Moving into the intimate territory of someone of the opposite sex is a method that people use to show interest in that person and is commonly called an ‘advance’. If the advance into the intimate zone is rejected, the other person will step backwards to maintain the zone distance. If the advance is accepted, the other person holds his or her ground and allows the intruder to remain within the intimate zone. What seemed to the Danish couple to be a normal social encounter was being interpreted by the Australians as a sexual advance. The Danes thought the Australians were cold and unfriendly because they kept moving away to maintain the distance at which they felt comfortable.
At a recent conference in the USA, I noticed that when the American attendees met and conversed, they stood at an acceptable 46 to 122 centimetres from each other and remained standing in the same place while talking. However, when a Japanese attendee spoke with an American, the two slowly began to move around the room, the American moving backwards away from the Japanese and the Japanese gradually moving towards the American. This was an attempt by both the American and Japanese to adjust to a culturally comfortable distance from each other. The Japanese, with his smaller 25centimetre intimate zone, continually stepped forward to adjust to his spatial need, but by doing so he invaded the American’s intimate space; causing him to step backwards to make his own spatial adjustment. Video recordings of this phenomenon replayed at high speed give the impression that both men are dancing around the conference room with the Japanese leading. It is therefore obvious why, when negotiating business, Asians and Europeans or Americans look upon each other with some suspicion, the Europeans or Americans referring to the Asians as ‘pushy’ and ‘familiar’ and Asians referring to the Europeans or Americans as ‘cold’, ‘stand-offish’ and ‘cool’. The lack of awareness of the distance variation of the intimate zones in different cultures can easily lead to misconceptions and inaccurate assumptions about one culture by another.
Country v City Spatial Zones
As previously mentioned, the amount of personal space required by an individual is related to the population density of the area in which he was brought up. Those who were brought up in sparsely populated rural areas require more personal space than those raised in densely populated capital cities. Watching how fax a person extends his arm to shake hands can give a clue to whether he is from a major city or from a remote country area. City dwellers have their private 46-centimetre bubble’; this is also the measured distance between wrist and torso when they reach to shake hands (Figure 12). This allows the hand to meet the other person’s on neutral territory. People brought up in a country town, where the population is far less dense, may have a territorial ‘bubble’ of up to 100 centimetres or more and this is the average measured distance from the wrist to the body when the person from the country is shaking hands (Figure 13).
Country people have a tendency to stand with their feet firmly planted on the ground and to lean forward as far as they can to meet your handshake, whereas a city dweller will step forward to greet you. People raised in remote or sparsely populated areas usually have a large personal space requirement which may be as wide as 6 metres. These people prefer not to shake hands but would rather stand at a distance and wave (Figure 14).
City sales people find this sort of information particularly useful for calling on farmers in sparse rural areas to sell farming equipment. Considering that the farmer