Bait and Switch
planning experience is, after all, derived from the more easygoing from home—not the ideal venue since I've been to it before end of the nonprofit world and may not fully apply to the corporate and there is a remote chance of encountering someone who setting. But speechwriting is speechwriting—from the initial joke or knows me. I am expecting an impeccably dressed southern-anecdote, through the marshaling of facts, to the exhortatory lady type, not the rumpled, makeup-free, fiftyish woman who finale—and I've been doing it for decades. What no one needs to greets me. She's done "development" in the nonprofit world, know is that all the speeches I've written were delivered by myself.
    she tells me, but has shifted—she says nothing about the cir-Joanne has other useful advice: Take I and my (as in "my re-cumstances prompting the shift—into executive coaching and is sponsibilities included . . .") out of the resume, which, I'm beginning just coming from "a strategic planning meeting at Pepsi." I to see, should have an odd, disembodied tone, as if my life had been lived by some invisible Other. Break everything I claim to have greetings on my home and cell phones; I buy new glasses frames, done down into its smaller, constituent, activities, so that, for striking dark ones, chosen solely for their difference from my example, I didn't just "plan" an event, I "met with board to ordinary dull ones. I start cruising the business section of the develop objectives" and went on through the various other local Barnes and Noble.
    phases of the job to "facilitate post-event evaluations." What can I Besides, I have already learned from Kimberly the necessity of say? It certainly fills up space. And then her most ingenious tip of being "proactive" and also a "self-starter." My resume is too much of all: go to the professional association web sites for my a work in progress to warrant posting on the major Internet job putative professions and pick up the buzzwords, or search sites like Monster and HotJobs, but there's still no end professional lingo. If she doesn't know I'm a complete fake, of things to do on the web. I go to the event planners' professional and I don't think I've given her any reason to suspect that I association web site and pilfer it for event-planning jargon to pad am, she nonetheless has a remarkably clear idea of how to out my resume. Way beyond just planning events, I expand perpetrate the fakery. Which may just be the essence of resume into "providing on-site management" and "evaluating return on writing.
    investment."
    I am not, of course, pinning all hopes on my coaches. For Looking for advice and, better yet, company, I Google all one thing, I have been fleshing out my new identity: opening a possible combinations of unemployed, white-collar, professional, checking account for Barbara Alexander, ordering her a credit card, and jobs. These are not the best keywords, I discover. First, having business cards made up for her at Kinko's. She already, of jobless white-collar people are not "unemployed"; they are "in course, has an e-mail address. As for clothes, she will have to share transition" or perhaps engaged in a "job search." Only the lowly—mine, and at this point I am still clueless enough to imagine the blue- and pink-collar people—admit to actual "unemployment."
    that the outfits I use for lecturing on college campuses will pass Second, avoid the word job, which, unless carefully modified, will muster in the business world. I expunge Ehrenreich from the lead to numerous sites in which it is prefaced by hand or blow.

    The time I spend on the web has a dank and claustrophobic and event-planning people. I search for an answer and come up feel. After traversing a few links, I forget where I started and with: "My thorough research on whatever topic or theme I'm am lost among the pages full of advice, support groups, networking on . . . My goal is to be thoroughly conversant with working events, and
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