Annihilate Me 2: Vol. 1 Read Online Free PDF Page B

forward.”
    “Is that all they reported on?   The phone?”
    “No.   The good news is that they also
mentioned how diversified we are, but the bad news is that part was buried in
their story.   They said that our
diversification has always been our strength.   Several inches were given to the success
of Wenn Publishing and Wenn Pharmaceutical.   They especially gave us major points for
Pharmaceutical, particularly—as you’d expect—with what’s coming
from them.   But they consider our
stock a ‘hold,’ not a ‘sell’ or a ‘buy’.”
    “How about Business Week and Bloomberg ?”
    “They were more in line with the Journal than they were with the Times .   But they did say good things.”
    “How about The Motley Fool ?”
    “They consider us a ‘sell.’”
    “Seriously?”
    “I’m afraid so.”
    “And the others?”
    “All negative.”
    I processed that for a moment, and
then I said, “The good news is that investors don’t read the Post or the Daily Mail —and they certainly don’t take them seriously.   If they’re looking for information on
where to put their money, they’re going to the other four first, beginning with
the Times and the Journal .   The Fool fucked us, but they deal mostly with day traders, and
not with serious investors—such as a fund manager.   It seems as if the most critical to us
at least offered a balanced opinion that’s open to consideration and
evaluation.”
    “Agreed.   Look, I have my own ideas about how we
address this going forward, but I’d like to hear your ideas.”
    “Yesterday, you wanted the press to
come to you, and they did.   Today is
another day.   Our stock is already
down five points, so we need to be proactive and go to them.   You need to be profiled in
features.   You need to have a real
conversation that will reach the masses.   Have you talked to Robert in PR yet?”
    “I was about to call him.”
    “Get him on the phone ASAP.   You need to offer one-on-one interviews
to every thought-leader that matters.   Sit with the Times , the Journal , Business Week , Bloomberg .   Call Robert and have his team arrange
those interviews for you today.   As
in the next hour.   This is a hot
story—people will jump at the chance to have at you.   My advice is the same as it was
yesterday—keep your focus positive, on point, and upbeat, because that’s
where it needs to be.   The market
has overreacted.   Wenn has too much
going for it not to be a buy.   Wenn
is a blue-chip stock.   Getting the
press on board for interviews this morning and afternoon shouldn’t be an issue.   But listen to me here—limit each
interview to thirty minutes.   They’re going to be hungry to get to you.   What you need to do is to serve them
your message via their questions.   If you’re asked something that seems unfair, deflect it—and spin
it.   Does that sound workable for
you?”
    “I can handle that.”
    “I know you can.”
    “But we have an event to go to
tonight.”
    “I know we do—Henri Dufort’s party.   Given what happened on his rooftop with Jake Kobus, who nearly killed
me, I’d rather not go back there.   But things have changed.   Jake is dead.   Gordon Kobus is
out of our lives.   So I think we
should go forward with it for a key reason.   Now is not the time to back out of
anything as high profile as this event.   Now is not the time to disappear from sight.   Instead, we must follow through with all
commitments, and show the world that, as Wenn’s CEO, you are not even flinching
at the drop in Wenn’s stock.   The
party isn’t until eight.   If Robert
puts out feelers now, you’ll have a full morning and afternoon of
interviews.   The board will see that
you’ve made a significant effort.   They’ll be pleased that you did.   They’ll see that you’re not taking this lying down.   When you’re finished with the interviews,
we’ll have something quick to eat, and then we’ll get ready